Homophobia is rampant in Hungary.
Coca-Cola Co.’s advertisements featuring heterosexual and same-gender couples were greeted by a swarm of homophobes in Hungary. The billboards touch on a topic that right-wing governments have intensely focused on.
The images star couples with the hashtag #loveislove, timed for Budapest’s week-long music event Sziget Festival. The theme of this years’ festival is “Love Revolution.”
News websites connected to the ruling Fidesz party, including PestiSracok and 888.hu, criticized the Coca-Cola campaign declaring it promotes same-gender love over heterosexuality. Fidesz legislator Istvan Boldog asked for a boycott of Coke products in a post on Facebook, while an anti-abortion group collected approximately 25,000 signatures for its petition to take down the billboards.
Prime Minister Viktor Orban’s administration has been advocating for “illiberal values,” concentrated on the traditional family model. Mentioning a need to boost the country’s floundering demographics, authorities also maintained limitations on marriage and adoption by same-gender couples.”
Coca-Cola Maintains Its Support for Equality
Coca-Cola refused to yield, citing the company’s values of equality and diversity.
The billboards “do indeed try to convey a message,” Cola-Cola said in an emailed statement Monday. “Our belief that everyone has a right to love and that the feeling of love is the same for all.”