Shawn Mendes shows off his ripped abs and boyish smile in a new sustainable campaign with Tommy Hilfiger. But wait, what does his arm say?
Mendes posted a promotional video for the Tommy X Shawn Classics Reborn campaign online and Twitter fans do not know how to act. “What if we could reinvent what once was tossed aside?” the singer/songwriter says in the video while taking off a white button-up shirt. Mendes’ chiseled chest is flashed at the camera throughout the ad, but it’s the GQ Spain cover that really has the internet spiraling.
Wearing Tommy Hilfiger again, the “Treat You Better” singer is in unbuttoned brown pants, which show off his white briefs underneath, and a blue dress shirt draped over one arm. The arm left bare hosts two tattoos, a butterfly and one many users were unaware of.
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The tat reads “good boy” and is located on the outside of his forearm. “I feel like Shawn’s “Good Boy” tattoo isn’t talked about Enough,” one Twitter user wrote. Apparently not, seeing as the singer has had the tattoo for over a year. He previously posted photos from his ink appointment on Instagram in May of 2021.
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Nevertheless, Twitter is thirsty and has no problem being late to this party.
you cannot be serious pic.twitter.com/Nou0rccco3
— jonathan (@wwwdotjondotcom) March 14, 2023
It’s come to my attention that Shawn Mendes has a tattoo that says “Good Boy” … 👀 pic.twitter.com/tVeZLU4jgR
— Charles O’Keefe (@CharlesAOKeefe) March 14, 2023
Shawn Mendes has been facing rumors about his sexuality for years. The 24-year-old heartthrob told The Guardian in 2020 how he feels like there is a “desperation for me to come out as being gay, which is such a ridiculous thing.
“I got upset because I know people who are gay who haven’t come out yet and I know the suffering they experience because of that. It’s just completely ignorant and insensitive of people to be on that s**t,” he continued.
In 2022, fans still speculated about his sexuality, especially after he penned a letter on Twitter about not being his “true honest unique self.” Though the artist has shown has been an ally for the community, he has denied all rumors about his sexual identity.
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Mendes Takes a Step Towards Sustainability
The Tommy X Shawn Classics Reborn campaign uses sustainable fabrics to create a collection based on 90s-style silhouettes.
“@thomasjhilfiger first of all thank you for the opportunity to co create with you and your incredible team,” he wrote on Instagram. “Thank you for always pushing boundaries and new standards for sustainable clothing. And thank you for inviting my FAMILY to be a part of this campaign with me. It means the world. I’m very proud of this collection.”
Joining Mendes in the campaign is his sister Aaliyah Mendes, artist/songwriter and friend Jon Vinyl, and producer Mike Sabath. Ahmad Cissé, Maye Musk, Czarina Kwong, Yvesmark Chery, Jane Pathammavong and Deprise Lons also made appearances.
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