Oscar-nominated actor Elliot Page is one of the faces of the luxury brand’s new fragrance campaign.
The Umbrella Academy star will join actress Julia Garner and rapper A$AP Rocky in Gucci’s Guilty fragrance line campaign. Photographed by Glen Luchford, the campaign sees “Rocky, Garner, and Page personify an ode to self-acceptance, friendship, and love in all its forms through a story of tenderness, imagination, and curiosity.”
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The beauty brand has been rolling out new Gucci Guilty products since 2010. Its latest fragrances, Gucci Guilty Intense Pour Femme and Pour Homme, celebrate freedom and unconventional love through a blend of refined scents per their website. Sounds like the perfect campaign for Page!
The actor came out as transgender in 2020 and said he uses he/they pronouns. In a post shared on Instagram, they said they feel an “overwhelming gratitude for the incredible people who have supported me along this journey. I can’t begin to express how remarkable it feels to finally love who I am enough to pursue my authentic self.” Page also thanked the trans community for “ceaselessly working to make this world a more inclusive and compassionate place.”
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“I will offer whatever support I can and continue to strive for a more loving and equal society.” Though Page is already a dedicated advocate for the LGBTQIA+ community, this Gucci collaboration is surely a proud moment in their journey.
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Page Wore a Gucci Suit to the Oscars in 2022
In 2022, Page rocked a classic Gucci tux while attending the Oscars and described the Oscars in a classic Gucci tux, describing the moment as pure “trans joy.” We can’t wait to see what Page wears to the Gucci fashion show in Milan!
It’s great to see Gucci embracing Page and the transgender community with their new campaign. Do not miss Page, Rocky and Garner when the Gucci Guilty line drops on March 1. Here is a sneak peek photo of Page posted on Gucci’s Instagram account.
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Page will also star in the fourth and final season of The Umbrella Academy, coming to Netflix later this year. Though there is no release date yet, he did share a photo to his Instagram account showing the cast back and better than ever on set.
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