See how we are showing up to work this Friday? Very demure, very mindful.
Move over, brat summer! TikTok’s latest craze has arrived, and it’s all thanks to trans influencer Jools Lebron. With her signature phrase “very demure, very mindful,” Jools has captivated millions and sparked a new trend that’s taking over social media.
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Breaking Down the TikTok Viral Moment
In a TikTok video that’s now been viewed over twenty-five million times, Jools delivers a tongue-in-cheek guide on presenting oneself in the workplace. “You see how I do my makeup for work? Very demure. Very mindful. I don’t come to work with a green-cut crease. I don’t look like a clown when I go to work. I don’t do too much. I’m very mindful while I’m at work,” she quips.
Jools continues, playfully admonishing viewers to keep it classy: “A lot of you girls go to the interview looking like Marge Simpson, looking like Patty and Selma. Not demure. I’m very modest. I’m very mindful. You see my shirt? Only a little chee chee out, not my cho cho. Be mindful of why they hired you.”
Her sarcastic delivery and witty advice struck a chord, and soon enough, “very demure, very mindful” became a catchphrase for just about anything. From Penn Badgley wrapping up his final season of You to memes featuring Dwight D. Eisenhower, the phrase has become a cultural touchstone.
Living Authentically
Beyond her viral fame, Jools has also been open about her journey as a trans woman. In a heartfelt TikTok last year, she shared, “Growing up, I never saw myself as a boy… I was always like, ‘Oh I’m the girl’. People would make fun of me for being gay, for playing with dolls. It never clicked with me because in my mind, I’m a fierce diva.”
Jools’ story resonates with many, and her authenticity is a big part of why she’s become such a beloved figure on social media. As she continues to break boundaries and spread positivity, Jools Lebron proves that being “very demure, very mindful” can be fun and empowering.
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