Paris Hilton brought the sparkle and star power to Coachella once again, surprising guests at the Absolut House of Cosmo on Friday, April 11, in an event that marked the start of the festival’s first weekend. The entrepreneur and DJ made an unannounced appearance as part of her ongoing partnership with Absolut, electrifying the crowd with her signature charm and a sneak peek of new music from her upcoming Infinite Icon Remix EP, slated for release on May 30.
The event, held from 5:30 to 7:30 p.m. at the vibrant Absolut House of Cosmo activation, was a curated, immersive experience blending music, fashion, cocktails, and celebrity culture. True to form, Hilton’s entrance was unexpected but undeniably memorable, as she stepped behind the DJ booth and raised a chilled “Absolut Sliving Cosmo” to toast the start of festival season.
Matt Rogers kicks off Coachella at the Absolut House of Cosmo on Friday, April 11th. Photo Credit: Marissa Joy
“I’ve always loved Coachella, and I love my fans. Bringing them into this wild, creative world we’ve built with Absolut is such a sliving moment,” Hilton said, referencing her iconic catchphrase that combines “slay” and “living.” “We created this space to celebrate fun, freedom, and fierce vibes. And I can’t wait for you to hear what’s coming on Infinite Icon.”
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The surprise appearance wasn’t just a solo act — hip-hop legend Too Short joined Hilton for the occasion, adding a dose of West Coast cool to an already star-studded evening. Their joint presence had fans buzzing as they mingled, posed for selfies, and danced in what was dubbed the “Sliving Room,” a specially designed space within the venue.
Vas J Morgan and Dylan Mulvaney kick off Coachella at the Absolut House of Cosmo on Friday, April 11th. Photo Credit: Marissa Joy
Hilton, who officially became Absolut’s “Partner-in-Cosmo” earlier this year, had a significant role in co-creating the event. The Absolut House of Cosmo was more than just a party — it was a reflection of Hilton’s personal aesthetic, blending modern glam with nostalgic pop culture references. The venue featured a sprawling bar serving a variety of Absolut cocktails, photo-ready installations, and interactive spaces for guests to unwind, connect, and celebrate.
“Paris has been an incredible partner in bringing this vision to life,” said an Absolut spokesperson. “The House of Cosmo is about honoring the creativity and individuality of our community, and no one embodies that better than Paris Hilton.”
The guest list read like a who’s who of pop culture, featuring a blend of digital creators, music icons, and Hollywood favorites. Among those in attendance were actor and comedian Matt Rogers, TikTok star and activist Dylan Mulvaney, cultural commentator Tefi Pessoa, reality TV personalities Scheana Shay and Brock Davies, music producer Blake Horstmann, actress Emma Roberts, and media personality Vas J Morgan.
Paris Hilton kicks off Coachella at the Absolut House of Cosmo on Friday, April 11th. Photo Credit: Ashley Osborn
Each guest was treated to curated cocktails crafted with Absolut Vodka, including the signature Sliving Cosmo, served ice cold to match the desert heat. The drinks, much like the event itself, reflected the brand’s ethos of mixing culture, community, and creativity. Many attendees were seen raising their glasses for celebratory toasts and capturing the moment with selfies, often alongside Hilton herself.
Social media lit up as clips of Hilton’s DJ set and candid moments from the event began to circulate. Fans and influencers praised the event’s detail-driven decor, engaging atmosphere, and of course, the surprise celebrity appearances.
“This is what Coachella is all about,” said guest Matt Rogers. “You think you’re just going to a brand party, and then suddenly Paris Hilton is DJing next to Too Short. It’s camp. It’s iconic. It’s pure joy.”
Cultural critic and digital personality Tefi Pessoa added to the night’s spirit with her own brand of insightful commentary and glam fashion. “It’s a space where everyone feels welcome and celebrated. Plus, the cocktails are top-tier,” she said.
The Absolut House of Cosmo was designed not only as a party but as a platform for brand storytelling. Each room and installation reflected themes of empowerment, individuality, and connection — all values closely aligned with both Hilton’s persona and Absolut’s branding.
The event also doubled as a soft-launch for Hilton’s Infinite Icon Remix EP, which she previewed during her set. While full track details have yet to be released, attendees were treated to samples of remixed versions of her earlier work, alongside fresh club-ready beats that hint at a more electronic, high-energy direction.
“I’ve been working with some amazing producers and collaborators on Infinite Icon, and I can’t wait for the world to hear it,” Hilton said. “This is just the beginning of what’s going to be an incredible summer.”
Though the Coachella grounds offer no shortage of dazzling experiences, the Absolut House of Cosmo stood out as a testament to the power of celebrity collaboration done right. With Hilton at the helm, the activation became a place where nostalgia met innovation, and where surprises — like a live DJ set with a hip-hop legend — could turn an already buzzing event into an unforgettable night.
As festivalgoers looked ahead to the rest of the weekend, many agreed that the House of Cosmo had set the bar high for what a brand experience could be at Coachella. And with Hilton’s new music on the horizon and her continued role with Absolut, fans can expect even more sliving surprises in the months to come.
