Cracking the why and when
Recently, my colleagues and I at the University of Texas at Arlington developed a series of four related studies.
We titled the four studies “Why (and When) Straight Women Trust Gay Men: Ulterior Mating Motives and Female Competition,” with the hope of better establishing why straight women trust gay men and when straight women would be most likely to seek out gay men for friendship and guidance.
For the first study, I wanted to replicate the finding that women trust gay men more than straight men or straight women. This time, however, I wanted to see if women would only trust gay men’s dating-related advice as opposed to other types of advice.
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It turns out straight women only trusted a gay man’s advice about a potential boyfriend more than the same advice from, say, a straight man or another straight woman. In other words, it’s not like straight women totally trusted gay men on all matters. It really only had to do with one thing: dating and relationships.
To further examine why this might be the case, we had women imagine receiving information from either a straight woman, straight man, or a gay man about their physical appearance and the dateability of potential boyfriends. We then asked the women how sincere they felt the responses were.
As expected, the female subjects seemed to perceive the judgments coming from the gay man to be more sincere because they knew that he wouldn’t have any ulterior motives — whether that meant wooing the subject (which they might suspect of straight men) or competing for the same romantic partner (straight women).
For the final two studies, we wanted to figure out when women were most likely to befriend and place their trust in gay men. We predicted that this would most often occur in highly competitive dating environments, where a trustworthy source like a gay friend would be valued by women jockeying with one another for a boyfriend.
To test this, we created a fake news article that detailed extremely skewed sex ratios, indicating that women in college were competing over a very small pool of men. We had women read this news article and then indicate how much they would trust a straight woman or a gay man in various dating-related scenarios.
When women read the news article about the increased competition, their trust in gay men was amplified. Not only were women more apt to trust gay men under this condition, but we also found that they became more willing to make gay male friends.
Beyond dating advice
The downside is that if a straight woman values her gay male friends only for dating advice, the relationship could become quite superficial (see Chris Riotta’s essay “I’m Gay, Not Your Accessory”).
However, the strong trust that women initially form with gay men can serve as a primer; eventually, this trust could extend to other areas, with the friendship blossoming over time.
Other findings — combined with our own — show that there seems to be an extremely strong psychological underpinning for why women are so drawn to gay men.
For instance, a recent study in the Journal of Business and Psychology revealed that straight women tend to hire gay men over other heterosexual individuals because they perceive gay men to be more competent and warmer. Furthermore, marketing researchers have suggested that straight women prefer to work with gay male sales associates over others in consumer retail settings.
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These two findings alone could have many positive implications for gay men in the workplace. Because many women seem to value input and contributions of gay men in these settings, it’s likely that we’ll see a more inclusive workplace environment for gay men.
Although much of this research focuses on why women are drawn to friendships with gay men, another obvious avenue of exploration is whether or not gay men are similarly keen to form friendships with straight women.
Unfortunately, there’s been very little research on this. However, it’s possible that gay men connect with straight women for some of the same reasons. For example, in a study I conducted in 2013, I found that gay men also look to women for trustworthy dating advice or tips for finding a prospective boyfriend. Other researchers have suggested that gay men value the positive attitudes towards homosexuality that women tend to have (relative to straight men).
In this case, the implicit trust seems to be a two-way street.
Eric Russell is a Ph.D Student in Experimental Psychology at the University of Texas Arlington.
This article was originally published on The Conversation. Read the original article.
