Fresh off his win on Peacock’s hit competition series The Traitors, Dylan Efron, 33, is turning his breakout moment into a stylish splash, starring in a new skincare collaboration with Sephora. The campaign, which launched this week, features the first-time reality star clad in nothing but a white towel as he introduces his newfound commitment to taking better care of his skin.
“I’ll be honest, I’ve never really been into skincare,” Efron admits in the promotional video. “I’ve actually been pretty rough on my face over the years. But recently, I’ve decided to change that.”
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While the confession feels relatable, it’s the visuals that have truly captivated audiences. With sculpted abs, an effortlessly tousled look, and an easygoing charm, Efron’s entrance into the beauty world has been anything but quiet.
Still, the athlete and producer insists this is more than just a thirst trap. He’s genuinely leaning into self-care—and encouraging others to do the same. Even if he’s not quite a morning person.
Dylan Efron, who also happens to be the younger brother of High School Musical star Zac Efron, has been building his own name in recent years through travel vlogs, adventure sports content, and now, reality TV fame.
His appearance on The Traitors not only earned him a legion of fans but also helped him connect with broader audiences—including the LGBTQ+ community, who quickly embraced him after a certain now-iconic Instagram photo resurfaced.
“I hid [the arch pic] in the back of a carousel, and that thing resurfaced with a storm!” he said with a laugh at the 36th Annual GLAAD Media Awards, speaking to PRIDE magazine. “That’s why I’m here! I love how inclusive this community is. That’s the best feeling in the world—to be accepted like that.”
Efron hasn’t announced his next TV or media project just yet, but between brand campaigns, awards show appearances, and his growing online presence, he’s clearly keeping busy.
One thing’s for sure: Whether he’s in the Scottish Highlands or just wrapped in a towel, Dylan Efron is ready for his close-up—and people are watching.
