Taylor Zakhar Perez knows how to make an entrance—by leaving little to the imagination.
The Red, White & Royal Blue heartthrob turns heads as Lacoste’s fresh face for its global underwear campaign. The 33-year-old star smolders in two jaw-dropping looks: crisp white boxer-briefs with the iconic green waistband and sleek black briefs that practically redefine sultry.
“It’s an honor to join Lacoste as an ambassador,” Perez says. “I’ve always admired the history, legacy, and creativity of the brand, and it’s with great pride that I now carry the values of the crocodile.”
Turning Paris into His Runway
In one steamy shot, Perez stands shirtless on a Paris balcony, flaunting his chiseled abs in white briefs. The bold green Lacoste logo on the waistband demands attention, perfectly paired with his smoldering gaze.
Credit: Quentin de Briey for Lacoste
Another photo takes the mood indoors, where Perez leans effortlessly against a wall in black boxer-briefs. Set in a shadowy bedroom, the scene feels intimate yet undeniably cinematic.
The campaign, shot by Quentin de Briey and styled by fashion guru Jason Bolden, could not be any hotter. Head here to shop the look.
A Rising Star on Fire
Lacoste’s partnership with Perez isn’t just about looks—it’s a celebration of star power. Fresh off being named one of PEOPLE’s 2024 Sexiest Men Alive, Perez continues to charm fans with his relatable personality and swoon-worthy style.
When it comes to romance, the actor keeps it simple. Ditch the phones and have a quiet night in our out. “There’s just always so much noise in everything we do, whether it’s a beeping on our phone or an email going out on our computer or Spotify playing in the background. I think it’s just [about] connection.”
Taylor Zakhar Perez stuns for Lacoste. pic.twitter.com/st8u4ZC5yP
— Pop Crave (@PopCrave) January 22, 2025
Amplifying Latin Voices in Media
While turning heads in his briefs, Perez has his eyes on bigger goals. He’s launching a production company to spotlight untold Latin stories in mainstream media.
“The Latin talent in the mainstream media today is continuously underrepresented,” he told Forbes. “In the United States, 19% of the population is Latin, right? That’s not representative in TV/film.”
Perez plans to back talented creators who want to tell bold, authentic stories.
Fans Await His Return to Red, White & Royal Blue
Perez gears up to reprise his role as Alex Claremont-Diaz in the highly anticipated sequel to Casey McQuiston’s beloved novel Red, White & Royal Blue. Amazon announced the sequel in May 2024, sending fans into a frenzy. While details remain under wraps, the film promises to explore more of Alex’s journey alongside Prince Henry, played by Nicholas Galitzine.
More Stories:
- New Docuseries ‘No Taste Like Home with Antoni Porowski’ Explores Culinary Roots of Celebrities
- Caitlyn Jenner Faces Backlash for Continued Support of Donald Trump Amid Transgender Rights Controversy
- Supreme Court to Hear Case on Maryland Parents’ Right to Opt Out of LGBTQ+ Content in Schools
- ‘Survivor’ Alum Parvati Shallow Gives Mae Martin Dating Update
- Taylor Zakhar Perez Brings the Heat as Lacoste’s Steamy New Underwear Icon
