Sports

Gus Kenworthy Flaunts His Flag for New Advert

Gus Kenworthy in the Shower
Screengrab

Gus Kenworthy carries his pride on his shoulders.

The 26-year-old openly gay freeskier is heading to Pyeongchang, South Korea next month to compete in the 2018 Winter Olympics. In celebration of the Games, Kenworthy fronting a fresh advertising campaign from haircare brand Head & Shoulders.

“My shoulders carry more than my country’s pride — they carry my community’s pride, my family’s pride, and pride in myself,” Kenworthy says in the 20-second clip, which features him flying a rainbow Pride flag. As one would expect, there’s also a steamy shower shot of Kenworthy lathering up and getting clean.

Related | Gus Kenworthy Starts the New Year with Bootylicious Photo

The commercial is scheduled to air in the United States throughout February, while Kenworthy will also appear on in-store adverts and digital placements on the brand’s social media as their newest ambassador.

“You may have already spotted this on TV but I am SO excited to finally be able to share my Head & Shoulders commercial with y’all! Holding up those rainbow colors on national TV makes me feel PROUD! #ShouldersOfGreatness” he wrote on Instagram.

A post shared by gus kenworthy (@guskenworthy) on

Watch the clip below!


Real Couples. Total Strangers. On Display. Ashton Jay’s New Series Captures It All by Rainbow Media

Lovers tangled in passion, strangers caught in raw desire—these photos don’t just push boundaries, they erase them entirely.

Read on Substack
To Top