Singer-songwriter Shawn Mendes joined the chorus of online reactions to Bad Bunny’s recent Calvin Klein ad campaign, offering a simple Spanish compliment that resonated with fans. Mendes’ comment, “Guapo,” meaning “handsome,” appeared under the Puerto Rican rapper’s Instagram photos, which have generated millions of likes and a flurry of responses.
Bad Bunny’s images, part of a new ad campaign for the underwear brand, quickly went viral, prompting a range of reactions from fans and fellow celebrities. The post, photographed by Mario Sorrenti, has garnered over 4.4 million likes on Instagram, with comments ranging from simple approval to more explicit expressions of admiration.
Mendes’ comment, while brief, added to the online buzz surrounding the campaign. The official MTV Instagram account also acknowledged the photos, commenting, “I tapped way more than twice.”
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The exchange comes amidst public interest in Mendes’ personal life, including his past relationships with singers Camila Cabello and Sabrina Carpenter. In October, Mendes addressed his audience during a performance at Colorado’s Red Rocks Amphitheatre, discussing the public’s speculation about his sexuality.
“There’s just been this thing about my sexuality and people talking about it for so long,” Mendes said at the time. “I think it’s kind of silly because I think sexuality is such a beautifully complex thing, and it’s so hard to just put into boxes.”
He continued, “It always felt like such an intrusion on something very personal to me, something that I was figuring out in myself, something I had yet to discover and still have yet to discover.”
Mendes’ comment on Bad Bunny’s photo comes as both artists have released new music. Mendes’ self titled album, “Shawn,” reached No. 26 on the Billboard 200 albums chart in November. Bad Bunny’s latest release, “Debí Tirar Más Fotos,” debuted at the top of the charts in January.
The online interaction between Mendes and Bad Bunny highlights the power of social media in amplifying celebrity moments and generating widespread attention. The brief Spanish compliment from Mendes added to the viral nature of Bad Bunny’s campaign, demonstrating the reach and impact of celebrity endorsements and online interactions.
