Bad Bunny, global music superstar and vocal LGBTQ+ ally and advocate, is the star of Calvin Klein‘s latest underwear campaign, showcasing the brand’s new Icon Cotton Stretch line. The campaign, shot in Puerto Rico, has generated significant online buzz, featuring the Grammy Award-winning artist in a series of striking images.
Photo: Calvin Klein/Mario Sorrenti
“This has been in the works for some time now, seeing it finally come to life has been gratifying,” Bad Bunny said in a press release. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”
In an interview with GQ, Bad Bunny discussed the preparation involved in the campaign, revealing a dedicated focus on diet and fitness. “I had a whole routine focused on my physique and getting into the best shape for this campaign,” he said. “I was eating super clean and training as much as possible.”
Photo: Calvin Klein/Mario Sorrenti
The artist also spoke about his latest album and his creative process. “The easiest and most impactful way for me to put my signature on any project is always through music,” he said. “I truly believe that the best way to make an impact is by being genuine, authentic, and the best version of yourself—that’s exactly what my latest album is all about.”
Photo: Calvin Klein/Mario Sorrenti
His song “DtMF” has recently gained viral popularity on TikTok.
Bad Bunny, a vocal LGBTQ+ ally and advocate, highlighted his commitment to showcasing Puerto Rican culture. He recently performed at the SNL50 television event, where he emphasized his roots. “I just stuck with what we’ve been highlighting since the beginning of the year: my culture [and] Puerto Rican music,” he said of the event. “It felt like the perfect stage to introduce Los Sobrinos to the world and highlight Puerto Rican talent.”
Following the campaign photoshoot, Bad Bunny expressed his desire for a specific culinary experience. “All I could think about once we wrapped the campaign was eating everything on the menu at Lala,” he said. “But what I was craving the most were the Manchego croquetas and the crispy tuna rice.”
Photo: Calvin Klein/Mario Sorrenti
A warm wave of appreciation has washed over social media for Bad Bunny’s Calvin Klein campaign! Fans are delighted with the collaboration, and the images are simply gorgeous.
Calvin Klein’s choice to feature Bad Bunny reflects the brand’s ongoing strategy of collaborating with influential figures in music and entertainment. The campaign aims to resonate with a broad audience, leveraging Bad Bunny’s global appeal and cultural relevance. His commitment to authenticity and his focus on his Puerto Rican heritage align with the brand’s efforts to connect with diverse communities.
Photo: Calvin Klein/Mario Sorrenti
