Alex Libby, 23, is the new rugged face (and body) of Abercrombie & Fitch. After A&F’s former CEO Mike Jeffries, the man responsible for the brand’s gay sensibility, stepped down in late 2014, the company decided to go in a different direction.
A&F appointed Aaron Levine, formerly of Club Monaco, to evolve the brand’s image, which abandoned its shirtless-jock roots for a modern, fully-clothed image. “For me, it’s all about the product; the fabric, fit, finish and attention to detail in everything we work on,” Levine says.
Although, A&F’s updated persona, which is based on Libby’s studly visage seems to be working, the golden-haired hunk has a sensual side. Apparently, Libby posed for a series of provocative pics in which he’s unclothed and halfway hard. If you want to see the pics (of course you do), click here.