At 17, makeup artist and Internet sensation James Charles has accomplished more than many people his age. Charles gained notoriety after his perfect yearbook photo went viral.
Since then, he’s garnered a substantial Instagram following (629k followers at the time we published this article) and became the very first easy, breezy, beautiful spokesperson.
It’s a monumental moment for the brand; Charles is the first male model to be crowned a CoverGirl. If that’s not spectacular enough, Charles was introduced by fellow CoverGirl Katy Perry.
He expressed his enthusiasm in an Instagram post, saying, “I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl.” He added, “First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand.”
I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good. ?? make sure you check out @covergirl's page for more info coming soon, and my new bff @katyperry as well for a cute pic! ? Thank you all so much. This would not be possible without all of you.
The company commented on their decision to include Charles, stating, “All of our CoverGirls are role models and boundary breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception.”